with James Thornton, Intrepid Travel
Ep. #228 of The Social Entrepreneurship & Innovation Podcast
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In 2019, more than 1 billion international trips were recorded globally, contributing to 8% of the world’s carbon emissions from the travel industry. This record inspires us to reflect and understand the importance of preserving and protecting mother nature through more responsible and sustainable travel.
James Thornton is the CEO of Intrepid Travel, the world’s largest certified travel B Corp to date. Intrepid Travel is a global tour operator with a mission to create positive change through travel. They take small groups to travel through the most amazing places, with real-life experience in a local way, ensuring they always travel with a positive impact.
James’s passion for traveling led him to leave a career in asset management to join Intrepid’s UK office in 2005. In 2017, he was appointed the first non-founding CEO of Intrepid Travel, achieving numerous milestones and growth for the company and successfully steering it through the pandemic.
During the conversation, Cory and James talk about the future of responsible and sustainable travel. James shares Intrepid’s steps in preparation for different crises, including Covid, their support to local partners, and their commitment to protecting the planet for future generations of travelers.
The full transcript for this episode and more can be found at SocialEntrepreneurship.FM/228.
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“The challenge is trying to support the recovery of tourism in as responsible a way as we possibly can while finding the balance in ensuring we support and protect livelihoods globally, and continue to protect fragile ecosystems, wildlife cultural spaces that tourism relies on, and trying to reduce carbon emissions all at the same time. So there is a very delicate balance.”— James Thornton, Intrepid Travel
Links & Resources Mentioned
- James Thornton on Twitter
- Intrepid Travel on Twitter, LinkedIn
- Darrell Wade on LinkedIn
- Geoff “Manch” Manchester on LinkedIn
- Wildland Trekking
- B Corporations
- Milton Friedman theory
- Intrepid Travel Blog: This is why we no longer ride elephants
- Let My People Go Surfing by Yvon Chouinard
- Lord Howe Island, Australia
- World Tourism Organization
- Grow Ensemble: The Better World Weekly Newsletter
- Become a Social Entrepreneurship Sponsor
- Cory Ames on LinkedIn and Twitter
Related & Recommended
If you liked this interview, you might like these articles/interviews as well:
- (Interview) How to Market Travel Ethically, Sustainably, & Responsibly, with Mikey Sadowski
- (Article) What is Sustainable Tourism & Why is it SO Important for the World Today?
- (Best-of Compilation) B Corp Best for the World Companies, 2021 (A Grow Ensemble Podcast Playlist)
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About the Host
Co-Founder & CEO, Grow Ensemble
Cory is the host of The Social Entrepreneurship & Innovation Podcast, where he’s interviewed well over 150 leaders in the space of better business, social impact, and innovation. Prior to Grow Ensemble, Cory was the CEO of a digital marketing agency, a position he earned at the age of 22. There, he became an expert on all things digital marketing & SEO.
Cory Co-Founded Grow Ensemble as a vehicle to raise awareness of and inspire action around some of the world’s biggest problems and problem solvers.
He blogs, podcasts, and publishes video on all things leaving the world a better, more just, equitable, and habitable place for all.
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