Listen on your favorite podcast platform:

bark media jessica kellner

Welcome back to the Grow Ensemble Podcast. In today’s episode we speak with Jessica Kellner, one of the four co-founders of BARK Media, a B corporation located in Lawrence, Kansas. The BARK Media folks help impact driven brands craft their content strategies to help share their unique mission.

Jessica shares a list of valuable insights in today’s episode. At the highest level, she’s going to talk about marketing not just being a means of turning some specific metrics that you want to see, but rather an opportunity, almost an obligation to build a relationship with a community around your brand and company.

She talks about fundamentals that you’re going to need to hit to execute on an effective communication and marketing plan and as well, she’s going to talk about the importance of collaborating with other folks in your space and industry, and also in the social enterprise sphere.

So stay tuned for an incredible conversation and episode with Jessica Kellner of BARK Media.

Also, don’t forget we are hosting a giveaway! Click the image below to learn more:

Episode Links:

Jessica Kellner — https://www.linkedin.com/in/jessica-kellner-b3804911 

BARK Media — https://www.barkmediaco.com/ 

Grow Ensemble Giveaway — https://growensemble.com/launch-giveaway/

Mother Earth Living — https://www.motherearthliving.com/ 

Jessica’s book, Housing Reclaimed — https://www.amazon.ca/Housing-Reclaimed-Sustainable-Homes-Nothing/dp/086571696X 

Bioneers Conference — http://conference.bioneers.org/ 

Champions Retreat — https://champions-retreat.bcorporation.net/ 

Show Topics:

  • The unique features that put Lawrence, Kansas on the map.
  • How Jessica first got interested in the house and home industry.
  • Jessica’s experience with the green living community and sustainable lifestyles.
  • What makes Jessica and her co founders perfectly suited for running BARK Media.
  • The valuable marketing perspective of BARK Media; authentic storytelling.
  • The first step to marketing your business and telling your brand story.
  • Understanding the impact of targeting specific subsets of your audience.
  • Why content marketing platforms are tailored to the audience.
  • Building customer relationships one step at a time.
  • Importance of being involved in the right communities for your business.
  • Challenges of handling infrastructure changes of a growing company.
  • Lessons learned from growing a business; value of a slow growth model.
  • Benefits of collaboration with companies in your industry.
  • The biggest challenge that BARK Media faces the daily.
  • What the team at BARK Media does to keep mentally and emotionally healthy.
  • BARK Media’s process for making strategic business decisions.
  • And much more!

Tweetables:

“You can’t identify where to contact someone, where to connect with someone if you don’t really know who they are.” — Jessica Kellner [0:14:39.7]

“Not every person that you interact with is going to end up being your strongest advocate. But the more people that you can interact with, the more really strong advocates you’re going to end up with.” — Jessica Kellner [0:17:32.7]

“To build this really engaged community, it takes time and there’s no way around that.” — Jessica Kellner [0:26:06.7]

If you liked this episode, you may like these others…

adrianne-chandra-huff-bodhi-surf-yoga

#02 – Promoting Responsible Tourism & Building an Impact Driven Tribe with Adrianne Chandra-Huff from Bodhi Surf + Yoga

Listen on your favorite podcast platform:Our guest today, Adrianne Chandra-Huff is from Bodhi Surf & Yoga, an environmentally and socially conscious B Corporation based in Bahia Ballena, Costa Rica. While Adrianne considers herself something of an "unlikely...
21 - Emily Lonigro

#21 – Making an Impact Through Kick-Ass & Purpose Centered Design with Emily Lonigro, Founder of LimeRed

#21 - Making an Impact Through Kick-Ass & purpose Centered Designwith Emily Lonigro, Founder of LimeRed Subscribe: Apple Podcasts / Google Podcasts / Spotify / Stitcher / Overcast Emily Lonigro is the President & Founder of LimeRed, a purpose-driven design...
11 - Cory Ames-nologo

#11 – The Intro Episode That Never Happened – What is Grow Ensemble? with Co-Founder Cory Ames

Listen on your favorite podcast platform:   Hey everyone and welcome to another episode of the Grow Ensemble Podcast! This time around we are doing something a little different. After ten episodes we thought we would provide a little bit on context and reasons...
08-Yoni-Medhin.png

#08 – Going Pound for Pound with Co-Founder & CEO of Grain4Grain, Yoni Medhin — How to Use Farmer’s Markets to Shape a Pitch & Sustainable Pancakes to Feed Families in San Antonio

Listen on your favorite podcast platform: Yoni Medhin, the CEO and Co-Founder of Grain4Grain, has a passion for finding out how to turn wonders out of what people normally consider waste.  And, with the help of his Co-Founder, Matt Mechtly, the two recently founded...
06-Allison-Gibson.png

#06 – Putting Your Employees First to Serve the Community Above and Beyond, With Allison Gibson

Listen on your favorite podcast platform: In today’s episode of the Grow Ensemble Podcast, we speak with Allison Gibson, part owner and Operational Director of Paintbox Catering and Bistro, a B Corporation located in Toronto. It was an awesome conversation with...
26 - Hannah Davis

#26 – How to Invest in Over 2,100 Entrepreneurs in 70 Countries with BANGS Shoes Founder & CEO, Hannah Davis

#26 - How to Invest in Over 2,100 Entrepreneurs in 70 Countrieswith BANGS Shoes Founder & CEO, Hannah Davis Subscribe: Apple Podcasts / Google Podcasts / Stitcher / Overcast After graduating from college, facing a less than promising job market, Hannah...
16-MAX-RIVEST.png

#16 – From a Quarter-Life Crisis, to Overdosing on Caffeine, to Creating Year Round Jobs on Coffee Farms with Max Rivest, CEO of Wize Monkey

Listen on your favorite podcast platform: Today we’re sitting down with the CEO and Co-founder of Wize Monkey, Max Rivest, who talks to us about their company that produces coffee leaf tea. The road to success wasn’t always easy, but Max’s tireless passion and...
Paul-Bain-Justea.png

#20 – Building an Impact-Driven Business on Justly Made, Award-Winning Tea with Paul Bain, Chief Tea Captain at Justea

Listen in on your favorite podcast platform: Paul Bain is both the CEO and “Chief Tea Captain” at JusTea, where a group of Canadians have partnered directly with Kenyan tea farmers to provide ethical, sustainable (and delicious!) fair trade tea. On this Grow Ensemble...
13-Paul-Hargreaves.png

#13 – Is Profit or Purpose The Key To A Successful Social Enterprise? A Conversation With Paul Hargreaves CEO of Cotswold Fayre

Listen on your favorite podcast platform: When it comes to building a social enterprise, there will always be two sides to the coin. On one  hand, there’s business; on the other, there’s purpose. It takes finding that perfect balance between the two to find true...
03-henry-marshall-canniloq.png

#03 – A New Frontier: Cultivating Consciousness in the Cannabis Industry with Henry Marshall of Canniloq

Listen on your favorite podcast platform: In today’s episode of The Grow Ensemble Podcast, we are joined by Henry Marshall from Canniloq, a company specializing in creating high end stash containers for the safe consumption of cannabis. As a relatively new venture,...