#04 – Using Authentic Storytelling to Build a Community Around Your Brand
with Jessica Kellner, Co-Founder of BARK Media
Jessica Kellner is one of the four co-founders of BARK Media, a B corporation located in Lawrence, Kansas. With more than 40 years of combined experience, Jessica and the other members of the Bark Media team specialize in helping beneficial brands thrive by authentically connecting with their audience.
Bark Media sees marketing as more than just a means of favorable metrics. It views it as an opportunity, almost an obligation, to build a relationship with a community around your brand and company.
In this episode, Jessica shares a list of valuable insights with us. She talks about Bark Media’s unique marketing approach, the importance of collaborating with others in your space and industry, key lessons she has learned while growing a business, and practices she finds essential to elevate a brand’s impact and create sustainable success.
Want more episodes on brands using marketing for the greater good? Listen to:
- #10 — LOACOM Cultivates Chemistry with Purpose-Driven Clients to Make the World a Better Place with David Fortson, CEO & Co-Founder
Co-Founder Jessica Kellner (Middle) with the BARK Media Team
“Not every person that you interact with is going to end up being your strongest advocate. But the more people that you can interact with, the more really strong advocates you’re going to end up with.” — Jessica Kellner
- Why authentic storytelling is a valuable marketing tool.
- Jessica’s experience with the green living community and sustainable lifestyles.
- What makes Jessica and her co founders perfectly suited for running BARK Media.
- The importance of collaborating with others in your industry and being involved in the right communities for your business.
- The fundamentals every brand needs to execute an effective communication and marketing plan.
- Jessica’s background in the house and home industry.
- The biggest challenge Bark Media faces daily and how its team makes strategic business decisions
- The first step to marketing your business and telling your brand story.
- Lessons learned from growing a business; value of a slow growth model.
Our Latest Episodes & Show Notes:
Listen in to one of our recent episodes with a change-makin’ social entrepreneur.
How Can Circular Fashion Reverse Climate Change?With Shamini Dhana, Founder and CEO of Dhana Inc.Subscribe:Subscribe:hat is the lifecycle of the clothing you’re wearing right now? For most of us, it starts with our...
What Is Corporate Accountability and How Is It Being Enforced? with Charity Ryerson of Corporate Accountability Lab
What Is Corporate Accountability and How Is It Being Enforced?With Charity Ryerson of Corporate Accountability LabSubscribe:hat did you have for breakfast? Maybe a banana with coffee? It’s hard to say it, but the...
How Regenerative Organic Certification is the Future of Agriculture & Farming with Elizabeth Whitlow of the Regenerative Organic Alliance
How Regenerative Organic Certification is the Future of Agriculture & FarmingWith Elizabeth Whitlow of the Regenerative Organic AllianceSubscribe:Subscribe:griculture is the starting and endpoint for many of the biggest...
Grow Ensemble Community Update: September 2020 Building a Community Around Better Living & Better BusinessWant the audio version of this blog post? Listen to it here:Subscribe:Subscribe:ey there, welcome to our second Grow Ensemble Community...
What is a Socially Conscious Business?With Meghan French DunbarSubscribe:hat’s your favorite company? It’s safe to say that most people have a few go-to brands they come back to time and time again. Would you be surprised...
How "Convening" Harnesses the Power of a Social Impact NetworkWith SaraJoy Pond, the ConvenersSubscribe:Subscribe:veryone around you knows something you don’t, right? Isn’t that why our parents and educators told us to...
What is the Evolution & Future of Capitalism?With Matthew Weatherley-White of The Caprock GroupSubscribe:Subscribe:t’s no secret that the capitalist system has done its fair share of damage to accelerate the climate crisis....
An Example of a Reluctant (& Successful) Mission-Driven EntrepreneurWant the audio version of this post? Listen here:Subscribe:ll Good Products is a certified better-for-the-world business based in Morro Bay, California...
The Family-Owned Company Fighting Climate Change by Achieving Net Zero Emissions by 2030 with Rebecca Hamilton, Co-CEO of Badger Balm
The Family Owned Company Fighting Climate Change by Achieving Net Zero Emissions by 2030with Rebecca Hamilton, Co-CEO of Badger Balm Subscribe:Subscribe:W hat’s the last thing you purchased? Let’s say it was lip balm:...