The Better World Weekly Newsletter
āA Weekly Discussion of Building a Better Worldā

Each week, change-makers and innovators from all over the world receive a collection of resources, articles, and thoughts in our Monday Newsletter.Ā
I discover this content as Iām reading books, articles, researching for podcasts or blog posts, and keeping tabs on whatās happening in the world of social impact, innovation, and building a better world.Ā
This information I come across informs much of my thinking and decisions as an impact-driven entrepreneur and an individual who wants to leave the world a better place than they found it. I love to pass on the best of what I find to our community to invite them into the discussion as well.Ā
See you next Monday!
Here’s an example of the content you’ll get in your inbox every Monday:
Hereās an example of the type of content youāll get in your inbox every Monday.


Better World Weekly 33: Nonviolent vs Violent Protests, the 64:4 Rule, & Weāre Hiring!
Happy Monday,Ā
Welcome to June, yāall. A lot going on at the end of May.
Annie and I were grateful to have participated in one of the largest public demonstrations that San Antonio has ever seen this last weekendāover 5,000 residents came together to peacefully protest police brutality and the killing of George Floyd.Ā
We did our best to socially distance, but of course, that wasnāt easy.Ā
The weekend led to plenty of Twitter feed tracking as protests took place everywhere. A few links in this newsletter that I found interesting as they relate to the events of this past week.Ā
Enjoy,Ā
-Cory
Better World Business Growth š
ā Grow Your Business or Nonprofit by Doing LessĀ
Iām sure many of you have heard of the 80/20 rule, or Paretoās Principle.Ā
In case you havenāt, or if you need a refresher: This āruleā asserts that only 20% of your efforts are responsible for 80% of your outcomes. In other words, if youāre looking at all of your results, the majority (around 80%) can be attributed to a minority of your efforts (around 20%).
And if you take it another step further and apply the rule to itself, 64% of results can be attributed to only 4% of actions.Ā
*80% of 80% is 64%, and 20% of 20% is 4% š*Ā
And so, if you are thinking about this for you or your business/organization, identify the 4% of actions that you take that are leading to 64% of the results and outcomes you are trying to produce.Ā
This exercise forces you to clarify as to where exactly you/your team should be applying the majority of your time. Focusing on the 64/4 ratio allows you to get even more specific as to which few actions or initiatives are leading to that substantial portion of your desired results.
Do more of what really works and less of what doesnāt, right?Ā
Just a small (but important) tip on effectiveness today, as we are really trying to hone in on this for ourselves here at Grow Ensemble. š
Buy Ensemble šµĀ
šĀ Looking for Eco-Friendly Gift Ideas? We Have Some!Ā
Fatherās Day is coming up and there always seems to be someoneās birthday around the corner (this time itās mine š), so why not look for a gift that will delight your friend or loved one, and also keep our home planet happy?Ā Ā
We refreshed our list of sustainable and eco-friendly gifts this last week to help you with some planet-friendly ideas.Ā
Cory Ames
Better World Weekly 33: Nonviolent vs Violent Protests, the 64:4 Rule…
Happy Monday,Ā Welcome to June, yāall. A lot going on at the end of….

Better World Weekly 33: Nonviolent vs Violent Protests, the 64:4 Rule, & Weāre Hiring!
Happy Monday,Ā
Welcome to June, yāall. A lot going on at the end of May.
Annie and I were grateful to have participated in one of the largest public demonstrations that San Antonio has ever seen this last weekendāover 5,000 residents came together to peacefully protest police brutality and the killing of George Floyd.Ā
We did our best to socially distance, but of course, that wasnāt easy.Ā
The weekend led to plenty of Twitter feed tracking as protests took place everywhere. A few links in this newsletter that I found interesting as they relate to the events of this past week.Ā
Enjoy,Ā
-Cory
Better World Business Growth š
ā Grow Your Business or Nonprofit by Doing LessĀ
Iām sure many of you have heard of the 80/20 rule, or Paretoās Principle.Ā
In case you havenāt, or if you need a refresher: This āruleā asserts that only 20% of your efforts are responsible for 80% of your outcomes. In other words, if youāre looking at all of your results, the majority (around 80%) can be attributed to a minority of your efforts (around 20%).
And if you take it another step further and apply the rule to itself, 64% of results can be attributed to only 4% of actions.Ā
*80% of 80% is 64%, and 20% of 20% is 4% š*Ā
And so, if you are thinking about this for you or your business/organization, identify the 4% of actions that you take that are leading to 64% of the results and outcomes you are trying to produce.Ā
This exercise forces you to clarify as to where exactly you/your team should be applying the majority of your time. Focusing on the 64/4 ratio allows you to get even more specific as to which few actions or initiatives are leading to that substantial portion of your desired results.
Do more of what really works and less of what doesnāt, right?Ā
Just a small (but important) tip on effectiveness today, as we are really trying to hone in on this for ourselves here at Grow Ensemble. š
Buy Ensemble šµĀ
šĀ Looking for Eco-Friendly Gift Ideas? We Have Some!Ā
Fatherās Day is coming up and there always seems to be someoneās birthday around the corner (this time itās mine š), so why not look for a gift that will delight your friend or loved one, and also keep our home planet happy?Ā Ā
We refreshed our list of sustainable and eco-friendly gifts this last week to help you with some planet-friendly ideas.Ā