The Better World Weekly Newsletter

Happy Monday, 

Welcome to June, y’all. A lot going on at the end of May.

Annie and I were grateful to have participated in one of the largest public demonstrations that San Antonio has ever seen this last weekend—over 5,000 residents came together to peacefully protest police brutality and the killing of George Floyd. 

We did our best to socially distance, but of course, that wasn’t easy. 

The weekend led to plenty of Twitter feed tracking as protests took place everywhere. A few links in this newsletter that I found interesting as they relate to the events of this past week. 

Enjoy, 

-Cory

Better World Business Growth 📈

✅ Grow Your Business or Nonprofit by Doing Less 

I’m sure many of you have heard of the 80/20 rule, or Pareto’s Principle. 

In case you haven’t, or if you need a refresher: This ‘rule’ asserts that only 20% of your efforts are responsible for 80% of your outcomes. In other words, if you’re looking at all of your results, the majority (around 80%) can be attributed to a minority of your efforts (around 20%).

And if you take it another step further and apply the rule to itself, 64% of results can be attributed to only 4% of actions. 

*80% of 80% is 64%, and 20% of 20% is 4% 😎* 

And so, if you are thinking about this for you or your business/organization, identify the 4% of actions that you take that are leading to 64% of the results and outcomes you are trying to produce. 

This exercise forces you to clarify as to where exactly you/your team should be applying the majority of your time. Focusing on the 64/4 ratio allows you to get even more specific as to which few actions or initiatives are leading to that substantial portion of your desired results.

Do more of what really works and less of what doesn’t, right? 

Just a small (but important) tip on effectiveness today, as we are really trying to hone in on this for ourselves here at Grow Ensemble. 😉

Buy Ensemble 💵 

🍃 Looking for Eco-Friendly Gift Ideas? We Have Some! 

Father’s Day is coming up and there always seems to be someone’s birthday around the corner (this time it’s mine 😉), so why not look for a gift that will delight your friend or loved one, and also keep our home planet happy?  

We refreshed our list of sustainable and eco-friendly gifts this last week to help you with some planet-friendly ideas.