Giselle Waters is the Associate Director of Content Strategy and Social Impact at Mad Fish Digital, a purpose-driven digital marketing agency in Portland, Oregon. Giselle was responsible for Mad Fish becoming a Certified B Corporation in 2018. She’s implemented a pro bono program that serves under-served communities with premium marketing services. Giselle spoke at the B Corp Champions Retreat on how to grow and market mission-driven businesses, which is how she and Cory connected.
Growing up in San Francisco where she was homeschooled, Giselle developed a strong interest in nonprofits, particularly after she spent her college years at UC Berkeley during the Occupy Wall Street movement. She thought she would end up working at a nonprofit theatre company, but she soon discovered a love for marketing, especially social enterprise marketing. When she was moving back to Portland from New York, she learned about Mad Fish. Developing a deep respect for their code of ethics, she opted to join their team, where her role has expanded in the past few years to include social impact as a key aspect of her position.
In today’s episode, we discuss how and why Giselle joined the Mad Fish team, her initiative to champion the B Corp certification, and a step-by-step process to craft a fantastic content strategy for a purpose-driven business.
“I need to feel like what I do has meaning and impact beyond myself” –Giselle Waters
- How Giselle joined Mad Fish and why
- Her initiative to champion the B-Corp certification
- Some tips on achieving that certification
- Content strategy for purpose-driven businesses
Links from the Episode:
- Giselle on LinkedIn
- Giselle on Instagram
- Mad Fish’s website
- Mad Fish on Instagram
- Mad Fish email: email@example.com
- B-Corp Champion Retreat
- Google Data Studio
- Scrap Social
Building a Better World, Together
Grow Ensemble, a 1% For the Planet business member, is an Impact Media + Marketing company on a mission to make more sustainable living and business the norm.