Listen in on your favorite podcast platform:

Paul Bain Justea

Paul Bain is both the CEO and “Chief Tea Captain” at JusTea, where a group of Canadians have partnered directly with Kenyan tea farmers to provide ethical, sustainable (and delicious!) fair trade tea.

On this Grow Ensemble podcast, Paul shares the origin story of JusTea, telling how a 2012 trip to Africa with his dad inspired this business idea to both provide this high-quality, antioxidant rich tea to an audience in North America, while at the same time creating sustainable employment for Kenyan tea farmers.

Since starting JusTea in 2012, these folks have racked up the accolades and impact:

  • They created Kenya’s first-ever small-scale farmer-owned artisanal tea factory
  • They’ve created over 200 jobs for youth and women in rural Kenya
  • AND their Purple Tea recently won 2018 “Product of the Year” BCFPA Awards.

Paul and the JusTea team have truly found a balance between providing an excellent product while making a considerable difference.

    JusTea’s award-winning Purple Tea line is renowned for its innovation, delicious taste, and stellar natural health benefits.

    Be sure to check out the episode to learn more about:

    • How Paul and JusTea have achieved the give and take balance needed to be a successful impact-driven business
    • How Justea came to be and the commitment they’ve made to supporting the local communities in Kenya where the tea is produced.
    • How Paul and his Justea team communicate while being spread amongst Kenya and Canada
    • How Paul is evolving himself personally as a business owner and social entrepreneur given his non-business background.

    Links mentioned in the episode:

    If you liked this episode, you may like these others…


    #04 – Using Authentic Storytelling to Build a Community Around Your Brand, With Jessica Kellner of BARK Media

    Listen on your favorite podcast platform: Welcome back to the Grow Ensemble Podcast. In today’s episode we speak with Jessica Kellner, one of the four co-founders of BARK Media, a B corporation located in Lawrence, Kansas. The BARK Media folks help impact driven...
    23 - Thomas Querton

    #23 – Mobilizing “Sweaty Change Makers” With AtlasGO Co-Founder & CEO Thomas Querton

    #23 - Mobilizing "Sweaty Change Makers"with AtlasGO Co-Founder & CEO Thomas Querton Subscribe: Apple Podcasts / Google Podcasts / Stitcher / Overcast Thomas Querton is the co-founder and CEO of atlasGO, a company that allows sweaty change makers to use fitness to...

    #17 – How to Build a Community Around Ethical Shopping & Fair Trade Goods with Liza Moiseeva, Co-Founder & CMO of GlobeIn

    Listen on your favorite podcast platform: How do you transform a product into a catalyst for lasting, positive change? One entrepreneur in the ethical and fair trade fashion space believes that creating a community around your brand just might be the key. From model...
    21 - Emily Lonigro

    #21 – Making an Impact Through Kick-Ass & Purpose Centered Design with Emily Lonigro, Founder of LimeRed

    Listen on your favorite podcast platform: Emily Lonigro is the President & Founder of LimeRed, a purpose-driven design firm and Certified B Corporation based in Chicago. Bridging the gap between design and impact, LimeRed helps meaningful brands and businesses...
    26 - Hannah Davis

    #26 – How to Invest in Over 2,100 Entrepreneurs in 70 Countries with BANGS Shoes Founder & CEO, Hannah Davis

    #26 - How to Invest in Over 2,100 Entrepreneurs in 70 Countrieswith BANGS Shoes Founder & CEO, Hannah Davis Subscribe: Apple Podcasts / Google Podcasts / Stitcher / Overcast After graduating from college, facing a less than promising job market, Hannah...
    15 - Logan Christopher.png

    #15 – Holistic Health For Mind, Body and Business with Logan Christopher of Lost Empire Herbs –– Strongman, Entrepreneur and Author

    Listen on your favorite podcast platforms: Some might call him a daredevil, but most will be inspired by his unimaginable displays of physical power. We are joined today by Logan Christopher, best known for performing insane physical feats, including pulling a...

    $1MM in Revenue in Under 3 Years: Expanding Growth & Impact Through Systems with Casey Ames of Harkla (Ep#01)

    Listen on your favorite podcast platform:In today’s episode I have the privilege of talking to my brother, Casey Ames. Casey is the founder of Harkla, a company that creates products to support those living with special needs. The product lines include weighted...

    #18 – From Google, Amazon and Adobe to An Ethical Fashion Startup with Laura Alexander Wittig, CEO of Brightly

    Listen on your favorite podcast platform: Often, the differences between big corporations and small businesses can feel as stark as black and white. On today’s episode, we learn that there is, in fact, a grey area. Founder and CEO of Brightly, an online ethical...

    #13 – Is Profit or Purpose The Key To A Successful Social Enterprise? A Conversation With Paul Hargreaves CEO of Cotswold Fayre

    Listen on your favorite podcast platform: When it comes to building a social enterprise, there will always be two sides to the coin. On one  hand, there’s business; on the other, there’s purpose. It takes finding that perfect balance between the two to find true...

    #02 – Promoting Responsible Tourism & Building an Impact Driven Tribe with Adrianne Chandra-Huff from Bodhi Surf + Yoga

    Listen on your favorite podcast platform:Our guest today, Adrianne Chandra-Huff is from Bodhi Surf & Yoga, an environmentally and socially conscious B Corporation based in Bahia Ballena, Costa Rica. While Adrianne considers herself something of an "unlikely...