LOACOM Founder David Fortson developed his core values as a high school and college student, and they remain the same today: leadership, love for Mother Nature, environmental advocacy, and making his own way.
After chairing UC Santa Barbara’s environmental student group and leading all sorts of nonprofit and political campaigns, he traveled the world and decided to approach positive change from a different angle than activism, namely business. While he worked for now-famous Sonos on messaging for its sound technology, in his free time he decided to start a nonprofit that would become LOACOM.
After more than a decade in business, LOACOM has become an exemplar of what it means to be a socially responsible business, as David and his Santa Barbara-based team have become members of the 1% for the Planet and the B Corporation community. They believe—and demonstrate— being about the greater good is good for business.
In this episode, he discusses how he takes innovative approaches to assembling his team, cultivating its welcoming vibe, clicking with inspiring clients and empowering them to honor their diverse missions to improve the planet.
Spoiler alert: Core values are a crucial part of all of it.
- How Dave developed his passion for the environment and activism.
- The way LOACOM builds its team—and selects its partners—around its foundational value, the Law of Attraction (or LOA): that humans attract what they are focusing on, in this case, good-hearted mission-driven companies.
- What Dave thinks about marketing, ethical marketing, and where it’s heading.
- Why Santa Barbara is a big and beautiful part of his story.
- How LOACOM diversifies its social enterprise marketing tools to transcend “sugary” and often detrimental communication strategies.
Links from the Episode:
Building a Better World, Together
Grow Ensemble, a 1% For the Planet business member, is an Impact Media + Marketing company on a mission to make more sustainable living and business the norm.