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#10 – LOACOM Cultivates Chemistry With Purpose-Driven Clients to Make the World a Better Place

with David Fortson, CEO & Co-Founder

10 - David Fortson

 LOACOM Founder David Fortson developed his core values as a high school and college student, and they remain the same today: leadership, love for Mother Nature, environmental advocacy, and making his own way.

After chairing UC Santa Barbara’s environmental student group and leading all sorts of nonprofit and political campaigns, he traveled the world and decided to approach positive change from a different angle than activism, namely business. While he worked for now-famous Sonos on messaging for its sound technology, in his free time he launched the nonprofit that would become LOACOM.

After more than a decade in business, LOACOM has become an exemplar of what it means to do business better, as David and his Santa Barbara-based team have become members of the 1% for the Planet Alliance and the B Corporation community. They believe—and demonstrate— being about the greater good is good for business.

In this episode, he discusses how he takes innovative approaches to assembling his team, cultivating its welcoming vibe, clicking with inspiring clients and empowering them to honor their diverse missions to improve the planet. 

Spoiler alert: Core values are a crucial part of all of it.

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LOAcom team

David Fortson with the LOACOM team

Topics Discussed: 

  • How Dave developed his passion for the environment and activism.
  • The way LOACOM builds its team—and selects its partners—around its foundational value, the Law of Attraction (or LOA): that humans attract what they are focusing on, in this case, good-hearted mission-driven companies.
  • What Dave thinks about marketing and where it’s heading. 
  • Why Santa Barbara is a big and beautiful part of his story.
  • How LOACOM diversifies its marketing tools to transcend “sugary” and often detrimental communication strategies.

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