Bridging the Gap: Connecting Indian Artisans with Western Consumers
with Matr Boomie Co-Founder & CEO, Manish Gupta
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Manish Gupta is the co-founder and CEO of Matr Boomie, a fair trade company that empowers artisans in rural India to create and sell handcrafted products to international retailers.
With a background in engineering, Manish relied on the design expertise of his wife and business partner, Ruchi, to develop their mission of creating sustainable employment for marginalized communities — and Matr Boomie has done just that. Matr Boomie bridges the gap between the purchasing desires of western consumers and the handmade products of over 20,000 talented artisans in rural India. Their company continues to grow and serve as a leader in the world of fair trade and ethical production.
In this episode, Manish provides invaluable insight into the positive impact responsible trading can have on struggling communities and the benefits of working closely with the community Matr Boomie supports. He also shares some simple tips for how consumers can join the movement by making more conscious purchases, and how consumers can influence businesses to engage in the fair trade market themselves.
CEO Manish Gupta (left). Matr Boomie strives to better the lives of their artisan partners. They provide access to skills training, literacy classes, and proper healthcare to the artisan community.
A few key takeaways from our chat:
- The ability of responsible, fair trade to empower struggling communities who have not found the opportunity to use their art to sustain their families and their community
- Ethically sourced and produced products, like Matr Boomie’s, can be high quality while as well competitively priced
- How Matr Boomie is able to identify the challenges of their artisan partners and develop the relationships necessary to provide meaningful support
- What actions consumers can take to make sure the products they buy are truly fair trade products
Links from the Episode:
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