How to Buy Less, Buy Better, and End Consumer Culture

with Paul Greive of Pasturebird

Ep. #234 of The Social Entrepreneurship & Innovation Podcast

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Whether a fatty snack or nutritious meal, all the food we consume has a massive impact on our bodies. That’s why it’s important that we have access to foods that are safe, nutritious, affordable, and, ideally, work in harmony with the environment.

Paul Greive is an accountant, marine veteran, family man, and founder of Pasturebird. Pasturebird is one of the largest pastured poultry producers in the US that uses regenerative farming and provides people with more nutritious meat that comes from a more natural environment.

This accountant-turned-farmer believes everyone should have access to ethically-produced, nutritious food, which is why it has been a true joy for him to be one of the people pushing forward and re-inventing a new-old way of farming.

In this episode, Cory and Paul talk about the journey of building Pasturebird over a decade. Paul shares his life in the military, his battle with Lyme disease, and starting a pasture-poultry farm business with only 50 chicks, to raising millions of chickens without using a single antibiotic or drug. Paul addresses the problems in the food industry and the future of farming with the regenerative agriculture movement.

The full transcript for this episode and more can be found at SocialEntrepreneurship.FM/234.

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“Maybe I’m an optimist, but I think we’re in the golden age of agriculture because there’s so much opportunity everywhere right now to do better.parency and being honest about what we do.”
— Paul Greive, Pasturebird

Watch/Listen:

Apple Podcasts | Spotify

Links & Resources Mentioned

If you liked this interview, you might like these articles/interviews as well:

(Article) What is Regenerative Organic Agriculture? The Complete Guide to Planet-Saving Farming
(Interview) How Regenerative Organic Certification is the Future of Agriculture & Farming, with Elizabeth Whitlow
(Campaign) Regenerative Organic Agriculture, in partnership with Tablas Creek Vineyard

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About the Host

Cory Ames

Co-Founder & CEO, Grow Ensemble

Cory is the host of The Social Entrepreneurship & Innovation Podcast, where he’s interviewed well over 150 leaders in the space of better business, social impact, and innovation. Prior to Grow Ensemble, Cory was the CEO of a digital marketing agency, a position he earned at the age of 22. There, he became an expert on all things digital marketing & SEO.

Cory Co-Founded Grow Ensemble as a vehicle to raise awareness of and inspire action around some of the world’s biggest problems and problem solvers.

He blogs, podcasts, and publishes video on all things leaving the world a better, more just, equitable, and habitable place for all.

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