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#28 – Building a Community of Social Entrepreneurs &

Impact-Focused Businesses

with Impact Guild Founder Sarah Woolsey

28 - Sarah Woolsey

Sarah Woolsey is the founder of the Impact Guild—a co-working, event, and community organizing space based in San Antonio, Texas. Sarah’s journey started in the nonprofit world, which piqued her interested in whether there may be more a financially sustainable way to make the impact she wanted. Following that curiosity, Sarah was given the Impact Guild building for a whopping $1/year rent where she has built a strong community of impact-driven companies and social entrepreneurs.

Sarah and the Impact Guild host budding social enterprises in their space where idea sharing and community problem-solving is at the center of the space’s culture. They are deeply involved in the community hosting local events, highlighting social businesses and business people, and investing in social entrepreneurs around the world.

This episode is full to the brim of tips on the process of getting an idea out of your head and into the world. Sarah shares her experience getting the Impact Guild building (for $1/year!), her advice on balancing mission and business, and how to utilize your community as you build your business.

impact-guild-coworking

A few takeaways from our conversation:

  • Getting a head start with your business before it’s ready to go can help you work through possibilities and experiment with how your mission can play out once it’s up and running
  • Amidst the goal setting and planning, don’t forget to take a moment to reflect on and celebrate your successes and achievements.
  • Hold your mission at your core, but nail down your core competency and get really clear on what that value of your business and your offerings.
  • Share your idea, surround yourself with mentors, ask for help and guidance.

Show Transcription:

00:07 (Cory) — Hey y’all. It’s Cory here with the Social Entrepreneurship and Innovation Podcast hosted by Grow Ensemble, a digital marketing training and consulting company that helps better businesses and better business people expand their impact through expanding their presence online. On today’s episode, I’m speaking with Sarah Woolsey, the founder of the Impact Guild, a co-working space located here in San Antonio that gathers impact and mission-focused businesses and entrepreneurs of all kinds. In this chat, Sarah dives into the origins of this community space- everything from how she developed the concept to how she secured the building. The Impact Guild is now in it for only a dollar a year. And we talk about what it’s like now being two years in with a thriving and inspiring membership community. Sarah and the Impact Guild are hosting the last day of San Antonio Entrepreneurship Week! That’s June 26, a Wednesday. I would encourage you to look them up and look up the events that are going on that day at the Impact Guild. Certainly a wonderful space to visit and Sarah is a wonderful person to connect with.

01:12 (Cory) — But before we do dive into the episode and exciting tidbit which we do briefly mentioned in our chat, I’m very excited, to announce that we are partnering with the Impact Guild to cohost a digital marketing accelerator here in San Antonio. We plan to open registration for this in early July is going to be a multi-week intensive hosted at the Impact Guild where we will work with a cohort of businesses over roughly a month to set up, launch, and begin executing on a sustainable and effective digital marketing strategy that is based on our Grow Ensemble framework. So if this sounds like something you’d be interested in. You can go to: growensemble.com/accelerator to get some early information about the program and there if you do enter your email, you can keep up to speed for when we open up our registration.

And if you aren’t in San Antonio, no worries. We are also hosting an online accelerator cohort, so if you head on over to the same place growensemble.com/accelerator, you can get all the same details there. Alright, let’s dive into this episode with Sarah

02:29 (Sarah) — I’m Sarah Woolsey and I’m the founder of the Impact Guild. The Impact Guild is a co-working community made up of creatives, change-makers. We really are just kind of exploring a group of people who want to explore kind of the intersections between business and entrepreneurship, purpose, impact, community development. And so that looks for us kind of on the very practical side, just having a space to come and work and as you’re launching your business and getting it off the ground. But then the equal value I hear maybe more so value for people is just getting to do that journey with like-minded people who are asking similar questions, who want to build similar things into the world. So we’re about two years in to just creating that community.

03:20 (Cory) — Awesome. And sadly most of the episodes that we’ve recorded this far have been remote over video call, but luckily we’re here in the Impact Guild in your space, Sarah. And so I’m curious if you wouldn’t mind sharing with us to start a bit of the story about as to how you acquire the space and how it’s become this beautiful community center that it is today.

03:43 (Sarah) — Absolutely. So I have to back up a touch. I feel like just to give full context, so for me, I kind of started career journey in the nonprofit world, small nonprofit world and that planted some interesting seeds for me where I saw there was a lot of good but I also saw us have to cycle around a lot and chase different avenues for funding and that take us in a lot of different directions. And so I feel like that just planted this interesting seed for me of is there a different way? Is there a way that this could be more economically sustainable and in a way that actually fuels the mission that we’re trying to accomplish? I couldn’t articulate that at the time, but I’ve learned how to since, but then also I was doing marketing, communications, design and wonderful aspect of small nonprofit world.

04:37 — I got to wear a lot of hats and get good experience. But I quickly got to the end of my rope and wanting to learn from others. So that took me into design agency world, found myself doing kind of communication strategy. So, working with organizations to help them get clear on why they did what they did, who they were, what they were, so then we could get into, therefore what channels of communication makes sense and what messages make sense. And again, I kind of had been the other side where I was really enjoying that piece, but there were a lot of organizations that didn’t have much depth or purpose built into them. And so I wanted to learn about how to kind of, I dunno, merge those two worlds a little bit. And so I just started more than anything, asking a lot of questions internally, externally ahead at that agency, there is a good friend who’s a video producer who actually offices upstairs now, Kyle with Eisenhower Productions and it just even tossing around some of these questions with him.

And from there actually broke out, started my own design agency with a couple of folks and one of our clients quickly became an organization in based in London called Nutricia House that does a lot in like the social innovation space and just fascinating like learning experiences. They’ve created whole toolkits around how people can build out social enterprises. And one of the things they have is this accelerator course called make good. And as they were our client I also decided just like I want to go experience, I want to, you know, have a reason to hop across the pond. Go to Devon, England, which is beautiful cliffs and take a week and try this idea on for size. I had began to circle around the idea of like a community-based project where it’s a lot of entrepreneurs, people, you know, through the design strategy I’d learned, I love leading workshops, facilitating- it feels important to like create a space where people are asking similar questions together.

06:42 (Sarah) — And so kind of back-ended into the idea of like maybe this is a co-working space because that’s a viable business model or viable-ish. And so yeah, so I was taking like that much idea and knowledge over there and over the course of that week really got to build out the idea. Good for a perfectionist like me, we had to do a pitch at the end. So I had to just really make some decisions. I named the idea over there, came up with like the Impact Guild name. It’s still though felt far away and intangible and kind of, I’m fairly risk-averse. So you know, I didn’t articulate this, but it was like, wow, well if somebody gave me a building I could do that. Well, I literally got an email while I was over there with- and this is interesting-from one of the pastors of the church I’m a part of and it said, “Hey, we’ve just been given a building for a dollar a year lease for the next 10 years and we need an office. Like, we need a conference room and a place to circle up, but we don’t need all of that space. So what if you bring this idea home?”

You know, I just talked about this to anybody who would listened. So they kind of knew like there was something brewing. What if you made this idea reality in this space? And so I had to kind of then grapple with this like well all my excuses are gone. Like because, so the generosity, and it’s literally, I mean we can see it from here where we’re sitting, it’s the warehouse that’s behind us was the family who was willing to give this 6,000 square foot building that they were just kind of like, hey, this isn’t core, necessary to what we do. And so they in generosity reached out and then the Park, the church, you know, kind of in turn, I just say kind of like multiplied that generosity by saying we want to see a space for the city and we want to see something that is investing in neighborhoods and in businesses and in the different opportunities and problems going on in the city. So let’s figure this thing out.

And then they were willing to invest almost half a million dollars into the renovation of this space to get it usable. And I go into that much detail because I feel like it’s actually become a core piece of our ethos is ideas of collaboration and that this literally was like kind of the ongoing, just willingness to share ideas, share resources and then kind of that one thing I’ll get into later, but even re-imagining real estate has become kind of an interesting future projects for us of these ideas of like how can we look at what was kind of a ugly uninspiring space and literally peel back the layers aesthetically and visually for the kind of space we could create. But then also that that really transcended the physical to say, and similarly what kind of presence could an organization have in a neighborhood or building a community of like-minded people who want to start their own of these types of businesses out in the world. So long answer to your question, but it really does feel like it set a trajectory for a lot of kind of the values that have underpinned where we want to go with things.

09:57 (Cory) — Hmm. And so I’m curious, do you remember the exact moment you, you opened up that email?

10:03 (Sarah) — Yeah. You know, what I was doing is working on the spreadsheet and budget portions of things and feeling a little overwhelmed and then being like, oh, my word, this is so well-timed that it just feels big, bigger. Yeah.

10:20 (Cory) — Forecasting rent or maybe a mortgage and then taking that down to $1 a year. And that’s pretty good gig. And so there was that you mentioned that the large renovation project, I guess, can you take me through a little bit more of the steps between receiving that email, that goodwill, to then, you know, opening the doors for the Impact Guild?

10:39 (Sarah) — Totally. And I’m so glad you asked that because I tell people all the time journey and with a lot of entrepreneurs who are like, it’s a slug sometimes, right? And it is a struggle and it doesn’t all come that easy. I’m like an email delivered to your inbox. And so like they had that beautiful moment and then 18 months of more of the hard nitty gritty. And by that I mean, first of all just conversations and, this is something I’ve learned over time, is just in any shared partnership and collaboration, kind of like a marriage, or relationship in general. Let’s have these tough conversations up front and make sure our values do align and really delineate what kind of relationship we’re talking about here. And even though we are a separate entity, legal structure, all of that from the Park Community Church, still just needed to really have these conversations to be like, okay what does a collaboration in this regard look like and are we like about the same things?

And so that was you know, weeks if not a couple of months. This was 2015 so I’m trying to all the details but a good journey of like really getting into like what might this look like and what’s kind of the infrastructure around this. And then similarly interestingly on the actual physical space side of things. Well and then there did have to be a fundraising component on the church’s side to have the funds. So it’s just, I think the interesting takeaway from that there, there might be these moments where pieces really come together beautifully and it feels like it accelerates the process, but then they’re almost always equally these moments that really have to- you have to be fully determined. I’m in this thing 100% committed to keep plugging forward and making it happen. And then, yeah, I mean I could go on for a long time about literally the aesthetics of this space.

12:48 — I mean I walked into the first time and it was like, and maybe a dollar a year’s a little too expensive. It was pretty ugly and terrible, but beautifully like truly as we peeled back the sheet rock, it’s like here’s all this beautiful exposed brick. And as we took down the drop ceilings in the fluorescent lights, it like revealed all of this beautiful long leaf pine above us. So like we have these really natural textures around the space and I’m the daughter of an architect, so I just grew up where creating spaces that mere the kind of environment that you want to create, whether that’s the color on the walls or the layout. You know, we made the choices of navy because it feels welcoming and homey and choosing to, you know, we could have maximized revenue by filling the space up with private offices.

And we get people every week who want more private offices that intentionally made kind of a hybrid business decision to have a few dedicated spaces but really more than anything create larger communal spaces so that people would bump up against one another and ideas would be shared. And so that was one of the layers where kind of the tension that often arises in a social enterprise, I think where you’re balancing your mission and your purpose with economic viability and sustainability.

14:18 (Sarah) — And so even we, we started out just in the layout of the space, they had to make those kinds of decisions, which is really interesting though to, I mean even to this day that like a lot of people who walk in the door for the first time kind of comment on the environment and it really has become a special piece of what’s here and I think sets the stage. But yeah, the Stanford d. school has a really good book I would reference, I think it’s called Make Space. And it just did a good job of kind of like approaching things from a modular and adaptable setting because there was kind of already too this acknowledgement of what I think we’re setting out to do at the start of this is probably going to adapt and change. So how can we create a literal physical space that is adaptable and malleable in that same way felt very important as well.

15:13 (Cory) — And so day one with the doors open were all the members flooding in?

15:19 (Sarah) — Streaming in. Oh I forgot a small life detail that in that 18 month window I got pregnant, which was not planned or brilliant. Um, but not entirely. Yeah. Anyway, but honestly it’s an interesting piece of this story for me.

So all that I’ll say is I ended up having my daughter Micah a month after we opened the doors. So I was already like eight months pregnant finishing this renovation and it just, as somebody who I’ve gone back and learned these lessons and as a entrepreneur, there are some boundaries you can have but there are some pieces of just life-work balance is not as kind of a little bit of a myth and even like this project being so community-based was kind of a whole family endeavor for us as well. We moved to this neighborhood when I knew where the space would be because he wanted to invest deeply in the community physically right around our space and experiment and learn what it looks like to become more hyperlocal and really have a whole entire lifestyle shift. And quite frankly, having our first child kept that value at having to be at the forefront.

16:35 — And so while there’s been a tension and that’s hard sometimes I also see it as: life doesn’t stop happening. And so by having to balance being a mom- a lot of people were like, oh my goodness, it’s the year of birthing things. It’s like birthing a kid and birthing a new business. But there was a beautiful parallel there. I hope I’m not like oversharing, but there’s a beautiful parallel there of having to be really grounded and make choices that pace things out.

My personality can just like go run a hundred miles an hour and then burn out, you know, 9 months to 18 months later and by having to maintain a little bit more of a rhythm with just the changes going on at home, it helps pace things out and it had me relying on other people from day one I had to call on- so your question was were people just flooding in? No, absolutely not. And there were some friends that when this was in that 18 month journey of becoming a reality, we had made some decisions of:

17:44 (Sarah) — One of all community is not going to start the day we opened the doors to a physical building. So what can we start doing with now? How can we start small? That was everything from a few close friends starting to like co-work from my living room for a few months to we hosted this series of, they were called Good Brunches, and we hosted them in different spots around the city that really got into creating community dialogues around values like restoration and justice and things like design-thinking for social change. And it caused us to really say like, okay, these things aren’t going to magically appeared the day we open the doors, and so how can we in the months leading up to, and when we’re frustrated with their renovation taking longer, how can we begin to go ahead and build that? So while the build of the community really has been a slow build over the last two years, there were some good lessons in good ways we could experiment with like, but what’s the essence of what we’re trying to accomplish and the outcomes we’re looking for and how can we begin to start small, experiment, and jump in on that even before all the pieces are fit in place for the business we’re starting.

18:57 (Cory) —And so I guess a bit more tangibly what did some of that rhythm that you have to maintain look like? Because as you mentioned, you know what it is very grueling to get something that didn’t exist before up off the ground and you have to stay fully determined and committed to it. So what were some of the balances that you know, you really kind of kept in check to make sure that you are attending to everything that needed attending to?

19:24 (Sarah) — Yeah, that’s a good question. I think it ebbed and float in different seasons. Right? So there was, yeah this is good. There was kind of the side of, I mean honestly some spreadsheets to get really practical there was calling on some resources. I remember referencing these. There is a resource called the Social Good Guides online that walk through some of the very practical skills and I have a more natural bent. They were things I enjoyed spending my time on more. And I had a more natural bent. So I’d come from the branding world. Right? So I was all about getting the website up and running, getting the logo nailed, beginning to kind of do that storytelling online and think about those sides of things as well as the community building piece of, like I was just saying kind of the brunches and what are ways, an important rhythm to me too as, um, this idea of like collaborating and partnerships around the city was just building relationships by going to the other things going on in the city in that season.

And then there was the stuff I had to like force myself to do a little bit more that I would stall on until the point of like, okay, I can’t avoid the financial things in the legal things anymore are really my two buckets. But some of that panned out okay, I went very back and forth for a long time on the legal structure of are we a for-profit or are we a nonprofit? And I remember receiving some mentorship of like, don’t solve that one until you have to kind of a thing until you know we needed the bank account and yada yada yada.

I really, there were some questions that felt harder that I allowed myself to sit with for a while and just ask questions and let things kind of shake out a little bit. We ultimately actually are structured as a nonprofit more because as I was dreaming more of the future trajectory of where this was going to go over the course of 10 years, we actually have a long trajectory as like more of a community development organization that has these other sides.

Like I mentioned, we have kind of a real estate side called Good Acres that we’re just starting to build out based on some members here that is this community development side. And anyway, it just made some sense for us, but it was helpful, yet painful a little bit to sit a little bit longer and let leave some of these things on the literal to do list that were solved as some of the other things were solved. And so I don’t know that that’s actually like a good takeaway that I would recommend for other people. But that was the approach and the way that I went about it.

22:08 (Cory) — And so now we’re two years in and y’all are at capacity for the space for the normal membership, right? What’s that like to be now 24 months through with complete capacity?

22:21 (Sarah) — It’s a little bit of everything. I was just having a conversation with someone telling them and I think anyone who’s listening who is an entrepreneur will understand this, but I can tend to look at that 10-year vision and see the gaps of everything that hasn’t happened yet and live way more in that space, which puts this internal pressure to like go, go, go. And that is one wonderful takeaway I think of doing this thing in community and in the community that we’re building is other people pointing out and saying, “Hold on, pause, celebrate this thing, this goal, this outcome, this thing that was a part of the vision has been achieved.” And yeah, there’s more and that’s going to be great and wonderful but slow down for a second and like sit in the space to look back and be reflective. And so that is just a practice that I am learning right now and it is really fun to see.

I mean we just had our second Junto, which is this idea that we’re building out that are basically just these learning clubs, people who in our space who have different passions, who are able to bring those to life and invite others into that. So tangibly that the one we just had is a writing group. And so two writers in our community have said, we want to facilitate a space for others, whether they’re writers professionally just want to dabble in it, to carve out the time to do that rhythm. We also just did a Kombucha tasting because on Friday we’re going to have a Kombucha tasting as our other Junto. And so, but that was an idea before the thing, even the doors even opened. But it’s taken the journey to feel like the right moment in time to get there.

24:08 — And so that’s really fun. And things like in the last two months we’ve planted a community garden that one of our member organizations here now is-that’s their mission is to help start community gardens around the space. And while it was kind of a seedling of an idea at the start of this, it took time and it took like once the relationships were there, it was like, ah, now that thing can come to fruition. And it’s even better because we’re not doing it on our own just as the Impact Guild. We’re doing it as the Impact Guild and Gardopia, and the botanical, you know, like just all these ways that collaborations can come together. And so I think that is my favorite thing in this season is seen all the things coming to life that are the ideas that are in the education space, the healthcare space, the again writing, creative, video production, all of these different things coming to life and leading to a host of different events and relationships and ideas being born is really fun to see.

And so yeah, honestly the struggle is you say you’re asking about the capacity piece of it. On the co-working side, I’m pushing for more, but also trying to learn how to celebrate the past. So we’re starting to think about activating other spaces and neighborhoods in town with other locations on the co-working side, but then holding some of these other ideas of like beginning to launch an incubator program in the coming months and down the road what does it even look like to rethink investment with the lens of the community impact and start an impact investment fund. And these things that aren’t a hundred percent nailed down but have always been kind of the bigger trajectory is first let’s start with the people. And as the creative community-minded people come together, there’s going to be more ideas borne out of that. And we just want to be a place that helps catalyze those forward.

26:10 (Sarah) — And so we’re really getting to see that happen. And so while we’re having to, you know, explore some different avenues with the business model of, okay, the co-working side, although if anyone’s in San Antonio, we always will have turnover because fantastically people grow up in need their own office. And so there always will be also this like freshness of they’ll spread out around the city in different offices, but retain a connection into our community. And that will open up more spaces on the co-working sides. So one don’t think that we’re entirely full, please still stop by, but two it will be this life and ever growing.

And I often- I have a dear friend who uses the metaphor of like an ecology or an ecosystem. So I often view what we’re doing as this garden where everybody plays different roles that are so needed. And there will be different seasons where right now it feels like we’re just planting seedlings with some of these new venture ideas. But we’re also seeing the maturity of some of the relationships that have been established and growing for two years, kind of and the new seeds that those are dropping. And so I really do, I feel like it’s just going to get more vibrant over time, but it’s also going to take on new seasons and look a bit differently.

27:30 (Cory) — And so, I mean we’ve mentioned this in a number of different ways, the people, the community, these relationships and you’ve clearly gotten a lot out of this experience, but I think you’re in a unique position running a co-working space, especially with the values alignment that you do have, you know, looking for folks who are more interested in impact, impacting the community, you know, socially or what have you. So I’m interested to know, given your unique position of being around all these other, these early stage entrepreneurs, which is typically common of a co-working space, what do you feel like you’ve personally taken away in learnings and lessons over the last two years from, from developing and being around this community of people?

28:09 (Sarah) — Yeah, great question. So many different answers. One that I’ve been reminded about today is this idea of experimentation and not getting inside of our own heads so much that we talk ourselves out of ideas or things that are really viable and listen to more of those like negative stories inside of our head. So I feel like I’ve needed, like I was saying, coaching along the way and encouragement and I just every single day see how doing things in relationship with one another can encourage those things out. I learn a ton and I’m thankful about the really practical sides. Like, you know, we’ve got attorneys in this space who have taught me so much about, you know, just how to approach things from a legal standpoint. So there are these very tangible business skills from you. Query, I’m learning so much around our SEO and our digital marketing strategy.

And I love that the like literal, tangible business skill side, but more than anything, um, I think I’m learning that, that assumption, that idea of a more integrated lifestyle that these things as far as, you know, philanthropy, business, entrepreneurship, how we do community and neighboring, where we shop and why we shop there, Faith, how all of these things can mix together, actually can be a sustainable lifestyle and is a lifestyle that I want to live and a lot of other people want to journey through. So it’s more been these just like really day to day encouragements and conversations of how to kind of experiment, try things out, fail a little bit, try something else, pivot, you know, that just that whole iterative process to see that at work has been really powerful and transformative.

30:10 (Cory) — And so being two years in, with the progress that you’ve made, that’s certainly significant. And it may be, you know, the early years may be the most difficult in starting a business perhaps. All the years might be difficult in different respects. But I’m curious, you know, looking back two years, what kind of advice would you give for other folks looking to, you know, start a purpose-driven business themselves or perhaps in the midst of those early stage years given the position that you’re in now, what kind of advice would you give to them?

30:41 (Sarah) — Yeah, great question. You’re probably feeling a tension between your purpose and making enough money for the thing to be viable and to keep going and you’re going to keep feeling that tension. Right? But I think that the early stage time spent on finding a mixture of those things. But, but one piece of it is-we’ve got a gal here who has a social enterprise. She started a bagel company and I really appreciated, she kind of put it very succinctly in saying, “But first I have to just make a damn good bagel.” Nail your product and your offering, your service, whatever the thing is like do that well and clearly articulated it and all of that because we see too much of like falling back on. I don’t know, just kind of the intrinsic or feel-good side and the business actually ends up failing I think because they didn’t like nail their core competency or get really clear on like what that value that they’re adding is.

But I don’t say that at the exclusion of do that and then once that’s 100% nailed layer on a mission, because I think you do have to hold both of those things from the very outset and that needs to be, you’re setting your culture from the very get-go and from day one and like we’re talking about even like for us in our space, like how are we making decisions towards this mission of community in the layout and design of our space like you, but the hold those things intention and don’t fall back on just the mission driven impact side and not get very clear on what you do and and start in a laser focused kind of a way. And then once you nail that you’ll be able to build on top of it. I feel like I see that out a hundred different ways and have that conversation a hundred different ways, but a lot of it comes down to that.

32:45 — And then don’t be afraid to invite people in and ask questions. Surround yourself with mentors, immerse yourself in resources. I think there’s this balance between, one just like the imposter syndrome of feeling like ah, like can’t loop anyone in until I’m this far. It’s like no you need, you need other people’s ideas, expertise and most people want to give that. So like don’t be afraid to ask for that. But then I think again intention balanced with like there’s going to be a certain point where you just need to jump in there and start. And two different personality types are going to like err either way I am tend a little more towards like perfectionism. So the idea of just trying some things out like with those brunches we did or co-working in my house so it was like well this feels lame and small but it was like it was crazy how much of it is like a little bit of a mental emotional game too but also even ended up-

33:44 (Sarah) — It’s funny- so one of our give back components is KIVA. Since the very beginning, we give $25 of every entrepreneur’s first month’s, co-working membership back to them in a KIVA gift card and KIVA gives micro finance loans to entrepreneurs all around the world. And that feels like, okay, as a community of entrepreneurs here, we want to invest in the impact of other entrepreneurs globally. And literally that idea, we were doing a highlight story on this yesterday came out of one of those three people who used to co-work in my living room and that emerged at that point. So if we hadn’t started small and just started sharing ideas, then that never would in that still a core piece of what we do today. So don’t underestimate what taking first steps towards the thing looks like, you know, that language of prototyping and whatnot. It can sound a lot prettier, but there’s a large level of it that’s just experimenting, trying the idea, and actually listening well, not holding on to things so tightly that you’re not willing to adapt and change based on what you’re hearing.

And I think that has to, that comes from a place of being really clear on the outcome of what you’re looking to build, the impact you on it to have. And not confusing that with how you go about doing that and the model for how you do that. Because it seems like sometimes people fall in love with the model and it’s not producing the outcome that they say they’re looking for, but they won’t let go of the model. And so being willing to hold that bit loosely, but be really clear on what you’re even doing this thing for and then finding the right model to get there.

35:25 (Cory) — And it seems like all those kind of tidbits are perhaps best done in a community with that kind of honest reflections. So, Sarah, really appreciate your time here on the Grow Ensemble Podcast, but before we go, we talked about 10 years and we’ve talked about a lot of, of very interesting ideas and collaborations coming for you and the Impact Guild, what’s happening now in the short term that folks should look out for.

35:49 (Sarah) — So good. Yeah. Well, very soon, we’re excited for a collaboration with Grow Ensemble, so we’re gonna be doing this digital accelerator together and I just couldn’t be more thrilled for, again, I think it’s just a perfect mix of very tangible skill that adds value to people’s impact-based businesses, but also the idea of the cohort and doing that in community with others. So couldn’t be more thrilled for that.

We’re also going to do a fun collaboration. So we rotate out different artists here every couple of every three months, generally. There’s a really special show called We Live Here that we’re about to kickstart and launch that sixth graders that have taken photos of their gentrifying neighborhood. And just being able to explore this like really real topic of conversation that’s going on. And I know our city of San Antonio, but all over the globe. And so just this beautiful lens of getting to kind of see how these sixth grade students view that and reflect on that. So if you’re in San Antonio, we’re going to have a really cool evening event the last Friday of June. But just more collaborations like that. So yeah, we’re excited for all kinds of stuff, but really if you’re around kind of the in person things that we’re up to, we love meeting people in person and hosting. So please come by.

37:18 (Cory) — Awesome and we’ll link up to everything in the show notes, including the accelerator, all the awesome events that are coming up at the Impact Guild. Thanks again, Sarah.

37:27 (Sarah) — Thank you.

37:28 (Cory) — Hey y’all, that’s a wrap. Really hope you enjoyed this episode of the Grow Ensemble Podcast in. As a reminder, if you are a fan of the podcast, please let us know. Hitting subscribe and leaving a review in iTunes or wherever you get your podcasts greatly influences other folks find in our show. As well, don’t forget we have full show notes at growensemble.com where I’d also advise you sign up for our newsletter. There, you will be able to keep up with new releases, giveaways that we launch, and any events we host. Thanks again for listening in.