with Tom Greenwood, Wholegrain Digital
Ep. #226 of The Social Entrepreneurship & Innovation Podcast
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We are in a digital age, with information at our fingertips and yet, a lot of people are unaware of the impact digital technology has on the environment.
Tom Greenwood is an author and Co-founder & Managing Director of Wholegrain Digital. Wholegrain Digital is London’s original WordPress agency, founded in 2007, and a Certified B Corporation that aims to help organizations thrive online using efficient design and web technology. They are focused on digital sustainability, quantifying the environmental impact of digital services, and looking at ways it can be reduced.
In today’s episode, Cory and Tom talk about digital technology, specifically the carbon footprints from the online world, and have an eye-opening conversation about sustainable internet. Tom describes people’s digital consumption, showing the direct and indirect impact on the environment.
The full transcript for this episode and more can be found at SocialEntrepreneurship.FM/226.
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Wholegrain Digital is London’s original WordPress agency, founded in 2007, and a Certified B Corporation that aims to help organizations thrive online using efficient design and web technology.
They are focused on digital sustainability, quantifying the environmental impact of digital services, and looking at ways it can be reduced.
Tom authored Sustainable Web Design, which introduces readers to the environmental impact of the web, and likewise, how to reduce it.
Tom is also one of the principal contributors to the Sustainable Web Manifesto, which outlines what an internet that is good for people and the planet actually looks like.
This, Tom’s exploration of a more sustainable, resilient, and ethical web, directed much of our conversation.
Specifically, we covered:
- The environmental impact of digital technology
- What do we do with all the electronic waste
- How to reduce digital carbon footprints
- How we systemically create a more sustainable + resilient web for all
As always, don’t forget to sign up for my Better World Weekly Newsletter. This is a newsletter where I share all my learnings and musings on all things building a better world.
Host, The Social Entrepreneurship & Innovation Podcast
“The planet doesn’t care if Wholegrain Digital makes eco-friendly websites, we need the whole web to be eco-friendly”— Tom Greenwood, Wholegrain Digital
Links & Resources Mentioned
- Tom Greenwood on LinkedIn
- Wholegrain Digital on Instagram, LinkedIn
- Sustainable Web Design by Tom Greenwood
- Website Carbon Calculator
- Sustainable Web Manifesto
- Tim Frick on LinkedIn
- B Corporations
- Design for the Real World by Victor Papanek
- Wim Hof Breathing Method
- Cory Ames on LinkedIn and Twitter
Related & Recommended
If you liked this interview, you might like these articles/interviews as well:
- (Interview) Tim Frick: Sustainable Agency CEO, a Published Author and a True Agent of Change
- (Interview) The Search Engine That Plants Trees: A Complete Review of Ecosia, with Ruby Au
- (Article) The Future of Technology & the Tech Industry, Made Possible by Antidote to Tech
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Cory is the host of The Social Entrepreneurship & Innovation Podcast, where he’s interviewed well over 150 leaders in the space of better business, social impact, and innovation. Prior to Grow Ensemble, Cory was the CEO of a digital marketing agency, a position he earned at the age of 22. There, he became an expert on all things digital marketing & SEO.
Cory Co-Founded Grow Ensemble as a vehicle to raise awareness of and inspire action around some of the world’s biggest problems and problem solvers.
He blogs, podcasts, and publishes video on all things leaving the world a better, more just, equitable, and habitable place for all.
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