What is Storytelling & Why is it So Important for Social Entrepreneurs?
with Adam Force, Co-Founder of Change Creator
After having worked for WebMD as the director of strategic marketing for ten years, Adam Force went on a remote vacation with his wife to Costa Rica. Sitting in a cove, a triggering question came into mind: In ten years, will I still be in this position? Is this the life that Adam wanted to continue to lead? In that moment, he realized the answer was no way. The discontent and pressures were building on him, and he needed to make a change.
Starting and failing new businesses over the course of the next year, Adam worked all hours either on his current job at WebMD or developing new ventures, listening to podcasts and taking notes. Realizing that digital marketing was his strength, and helping social entrepreneurs was his passion, Adam co-founded Change Creator, a social media business that empowers conscious entrepreneurs to change the status quo through the power of storytelling.
In addition to a podcast and a premier digital magazine with 200+ interviews with folks like Richard Branson, Arianna Huffington, and Muhammad Yunus, they have launched the Captivate Method, which helps impact-driven entrepreneurs supercharge their marketing to build trust and consistent sales. For the past 15 years, Adam and his team have become experts in storytelling, marketing online, building four businesses, and creating strategies for the biggest brands in the world.
We selfishly had him divulge some of his in-depth knowledge of storytelling and messaging. Why are these skills so fundamental to marketing strategy and business strategy for any purpose-driven business and nonprofit? In the business context, what is storytelling anyway? Adam shares common mistakes and misconceptions for folks new to harnessing this skill. We discuss how to get started with storytelling through identifying the core story of you as a founding entrepreneur and your brand and how to thread that through your digital footprint.
Want more episodes that cover storytelling for impact-driven entrepreneurs ? Listen here:
- #48 – Crafting a Purpose-Driven Content Strategy with Giselle Waters, Associate Director of Content Strategy and Social Impact at Mad Fish Digital
- #33 – Using Differentiation to Capture More Market Share and Find More Fulfillment in the Process with Transformation Catalyst Founder & CEO, Michèle Soregaroli
- #04 – Using Authentic Storytelling to Build a Community Around Your Brand, With Jessica Kellner of BARK Media
Co-founders of Change Creator, Adam Force & Amy Aitman
“Once you finally make the acknowledgement that something is not right, and you agree with yourself that you’re willing to go down a path to change it. A lot of people will look down the barrel of the path and go, ‘Yeah, right.’ That’s not even an idea they can entertain. It’s too difficult, and they’re afraid. They’re not willing to do what it takes. But once you make the decision and you take your first step, it’s the snowball concept. You just start going, and you’re on the path. Once you’re on the path, you can get to a destination.” – Adam Force
- Adam’s professional journey and the founding of Change Creator
- The importance of the pain point as a trigger
- How to innovate your marketing through storytelling
- Change Creator’s Podcast & Digital Magazine
- Captivate Method, Change Creator’s online program for purpose-driven
entrepreneurs to boost their marketing
- Why Change Creator is pivoting away from being purely a media company
Our Latest Episodes & Show Notes:
Listen in to one of our recent episodes with a change-makin’ social entrepreneur.
A Leading Mission-Driven Company: Leesa Mattress & Their Mission to End Bedlessness with John Replogle, Executive Chair of Leesa Mattress
A Leading Mission-Driven Company: Leesa Mattress & Their Mission to End Bedlessness with John Replogle, Executive Chair of Leesa MattressSubscribe:Subscribe:id you know the average lifecycle of a mission-driven business is...
How to Harness the Power of Storytelling for Positive Change with Paul Lynch of Cage Free Productions
How to Harness the Power of Storytelling for Positive Change with Paul Lynch of Cage Free ProductionsSubscribe:Subscribe:torytelling is embedded in so much of our society that we don’t even realize it—and it’s much more...
Ethical Marketing: How to Amplify the Work of Better-for-the-World Businesses with Sian Conway, Founder of #EthicalHour
Ethical Marketing: How to Amplify the Work of Better-for-the-World BusinessesWith Sian Conway, Founder of #EthicalHourSubscribe:Subscribe:t Grow Ensemble, we love conscious businesses that are built to shake up the system...
The Intersection of Sustainability & Social Justice in BusinessWith Leon Kaye of TriplePunditSubscribe:Subscribe:id you know that sustainable businesses actually perform better than typical businesses? Time and time again, consumers show a...
Grow Ensemble Community Update: October 2020 Building a Community Around Better Living & Better BusinessWant the audio version of this blog post? Listen to it here:Subscribe:Subscribe:ey y'all, welcome to another Grow Ensemble Community Update....
How Can Circular Fashion Reverse Climate Change?With Shamini Dhana, Founder and CEO of Dhana Inc.Subscribe:Subscribe:hat is the lifecycle of the clothing you’re wearing right now? For most of us, it starts with our...
What Is Corporate Accountability and How Is It Being Enforced? with Charity Ryerson of Corporate Accountability Lab
What Is Corporate Accountability and How Is It Being Enforced?With Charity Ryerson of Corporate Accountability LabSubscribe:hat did you have for breakfast? Maybe a banana with coffee? It’s hard to say it, but the...
How Regenerative Organic Certification is the Future of Agriculture & Farming with Elizabeth Whitlow of the Regenerative Organic Alliance
How Regenerative Organic Certification is the Future of Agriculture & FarmingWith Elizabeth Whitlow of the Regenerative Organic AllianceSubscribe:Subscribe:griculture is the starting and endpoint for many of the biggest...
Grow Ensemble Community Update: September 2020 Building a Community Around Better Living & Better BusinessWant the audio version of this blog post? Listen to it here:Subscribe:Subscribe:ey there, welcome to our second Grow Ensemble Community...