#80 – How to Stop Mindless Consumption in E-Commerce
with Anders Ankarlid, CEO of A Good Company
First-hand encounters with the devastating effects of climate change inspired Anders Ankarlid, a management consultant with years of experience in e-commerce, to quit the management consultancy in November 2018 and instead launch sustainable & social impact startup A Good Company.
It was launched in February 2019 in Stockholm, Sweden and now they are a global company with offices all over the world, including Hong Kong, Denmark, and the United Kingdom. Sustainable everyday products produced include the stone paper notebook, sketchbook, and pocket diary; bamboo toothbrush; and natural grass pen.
A Good Company is all about inspiring people to transform from mindless energy consumption into taking more conscious decisions in their everyday lives.
One thing they have been very focused on lately is the unsustainable practice of free returns and making sure every consumer knows the real implications behind this phenomenon.
A Good Company is a three-pillared organization: their online shop where you can buy sustainable everyday products through their thoughtful product development; A Good Community, where they work tirelessly to inspire people to kickstart and/or amp up their individual climate action; and lastly, A Good Foundation, their social impact platform to which they donate 4% of the online shop’s sales in order to support sustainable efforts and projects in communities across the globe, an effort to stay in good company with those who have the same goals as they do. You can learn more about all three pillars at their website, AGood.com.
Anders is clearly a considerate individual, which was demonstrated throughout the entirety of our conversation.
We discussed how A Good Company was able to find quick success through thoughtful execution; his personal and professional priorities; and the importance of reflection, both during times of crisis such as the one we are going through right now with COVID-19, but also more generally.
He is not the kind of interviewee who allows himself to be the sole focus of attention; he turned the tables and asked some questions of us as well, which provided for an insightful back-and-forth conversation about the differences in philosophy between Sweden and the United States.
Want more episodes on game-changing e-commerce companies? Listen to:
- #67 – Forming a Global Partnership around a Sustainable (and luxurious) Night’s Sleep with Phoebe Yu & Kat Dey of Ettitude
- #47 – From Kentucky to India: Global Impact through Textile Design with Colleen & Maggie Clines of Anchal Project
- #69 – 10 Years on a Mission to Save Our Planet (One Reusable Cup at a Time) with Abigail Forsyth, Co-Founder of KeepCup
“There is a difference between a role and a person. When you have a conflict, you have a conflict with a role, or you have arguments with a role. It doesn’t mean that you can’t social distance after work and have a remote glass of wine.” -Anders Ankarlid
- Anders’ background and what led him to found A Good Company
- How the company found quick success
- The true environmental implications of free returns
- A Good Company’s 3-pillared company structure: the company, A Good Community, and A Good Foundation
- Anders’ personal and professional priorities
- Reflections on both the past and future during COVID-19
Our Latest Episodes & Show Notes:
Listen in to one of our recent episodes with a change-makin’ social entrepreneur.
#104 – The Past, Present, & Future of Positive Social Change with Eric Nee, Editor-in-Chief of Stanford Social Innovation Review
The Past, Present, & Future of Positive Social Change with Eric Nee, Editor-in-Chief of Stanford Social Innovation ReviewBonus Material: Download the Companion for this EpisodeSubscribe: Eric has held the post of editor-in-chief of the Stanford Social Innovation...
#102 – What is Storytelling & Why is it So Important for Social Entrepreneurs? With Adam Force, Co-Founder of Change Creator
What is Storytelling & Why is it So Important for Social Entrepreneurs? with Adam Force, Co-Founder of Change CreatorBonus Material: Download the Companion for this EpisodeSubscribe: After having worked for WebMD as the director of strategic marketing for ten...
#101 – How Social Enterprises Can Scale Impact Through Corporate Partnerships with Mark Horoszowski, CEO & Co-Founder of MovingWorlds
How Social Enterprises Can Scale Impact Through Corporate Partnerships with Mark Horoszowsk, CEO & Co-Founder of MovingWorldsBonus Material: Download the Companion for this EpisodeSubscribe: Nearly a decade ago, MovingWorlds originally began as an organization seeking...
#98 – How to Start, Fund, & Grow a Social Enterprise with Tom Dawkins, Co-Founder & CEO of StartSomeGood
How to Start, Fund, & Grow a Social Enterprisewith Tom Dawkins, Co-Founder & CEO of StartSomeGood Bonus Material: Download the Companion for this EpisodeSubscribe: Tom Dawkins is co-founder and CEO of StartSomeGood, a global crowdfunding platform and education...
#96 – The Future of the Eco-Friendly Promotional Products Industry with Denise Taschereau & Sarah White of Fairware
The Future of the Eco-Friendly Promotional Products Industrywith Denise Taschereau & Sarah White of Fairware Bonus Material: Download the Companion for this EpisodeSubscribe: What does the future of the eco-friendly promotional products industry hold? This is the...
#94 - How to Build an Adventure Volunteer Tour Companywith Adam Kunes, Founder of Have Fun Do Good Bonus Material: Download the Companion for this EpisodeSubscribe: Coming out of college, Adam Kunes was working for the Man on that 9-5 grind that just provided him with...
#92 – How Conscious Investing & Spending Impacts Our Environment with John Treadgold, Communications Consultant & Founder of the Good Future Podcast
#92 - How Conscious Investing & Spending Impacts Our Environmentwith John Treadgold, Communications Consultant & Host of the Good Future Podcast Bonus Material: Download the Companion for this EpisodeSubscribe: How can our choices around spending and investing impact...
#91 - How to Boost Giving in the Workplacewith Rachel Klausner, CEO & Founder of Millie Bonus Material: Download the Companion for this EpisodeSubscribe: Millennials may not be the most fiscally responsible generation, but they are certainly socially responsible and...
#88 – How to Turn a Sustainable Product into a Sustainable Movement with Matt Wittek, Founder of Fill it Forward
#88 - How to Turn a Sustainable Product into a Sustainable Movementwith Matt Wittek, CEO & Founder of Fill it Forward Bonus Material: Download the Companion for this EpisodeSubscribe: How do you turn a sustainable product into a sustainable movement? This is the...