The Roadmap Builder
A Grow Ensemble Better World Business Growth Program
The first step to building a profitable, sustainable, and high-impact business or organization is determining your goals, objectives, and building your strategy to get there.
The Roadmap to Building a Profitable, ‘Better-World’ Business
Running an impact-driven business, let alone growing one is hard.
For you, as a social entrepreneur, running a business that makes a profit isn’t enough.
You want to do more. You want to make an impact—in your industry, with your customers, and in the lives of your employees (whether you have them yet or not).
You want to use the success of your business to advocate for causes and issues that are important to you.
But to achieve all that, you need to build a relationship with your market. You need to establish your authority and you need to build an audience of loyal customers and advocates that allows you to influence change in the minds of both your competitors and consumers.
Then, with this authority, influence, and a platform in your industry, you’ll be able to disrupt the status quo of “business as usual,” for the better.
But to achieve all that, you need a strategy. A strategy to grow—both sustainably and profitably without compromising on using your business as a vehicle for positive change.
After working with purpose-driven businesses and social enterprises of many kinds, we created our Roadmap Builder Program, so that our team can help you to build a growth strategy that will market both your mission and business, while driving profits and purpose forward.
Why social entrepreneurs need to build sustainable & profitable businesses…
Millions of businesses are bidding for attention online. Through Facebook Ads, YouTube videos, and Google searches, individuals are being bombarded with messages and solicitations to cast a “vote” with their dollars.
Do you imagine all these businesses being stumbled upon, are examples of better businesses? Do you think all the entrepreneurs behind those businesses are social entrepreneurs determined to use their business as a “Force for Good?”
Of course not.
Coming up at the top of a Google search is not dependent on whether you are a Certified B Corporation or a 1% for the Planet Member. It doesn’t matter if you run an organization that doesn’t pay its people a living wage, or actively pollutes local drinking water with your production.
And so, it’s our duty to ensure that better businesses like yours, and better business people like yourself are not just competing for, but winning the attention of consumers.
If a customer or client can find you, we know they’ll support you and advocate on your behalf.
But—they first have to find you.
And the billions of people on this planet are finding businesses online. Let’s take the first step in ensuring the businesses that people do find are better, and will work with them to leave the world a better place than we’ve found it.
COMPANIES THAT WORK WITH GROW ENSEMBLE BUILD AUDIENCES OF CUSTOMERS AND ADVOCATES AROUND THEIR BRAND & MISSION
(*This client has increased site traffic and revenues by 40% year over year*)
Here’s How The Roadmap Builder Program Works:
The 30-Day Timeline—From Kick-Off to Delivery
Meet Cory Ames & Grow Ensemble
Grow Ensemble is an impact media and marketing company that’s mission is to educate, build community, and inspire action around all that it takes to leave the world a more just, equitable, and habitable place for all.
We do this through the content we create at GrowEnsemble.com, as well as our Better World Business Growth Programs, where we provide purpose-driven businesses with the support, education, and community to build profitable, sustainable, and high-impact businesses.
We also show this commitment through our 1% for the Planet membership and active pursuit of our Certified B Corporation status.
Cory Ames is the Co-Founder of Grow Ensemble. With a broad expertise in digital marketing, Cory was previously the CEO of a digital marketing agency that served over 100 client accounts. He supervised the strategy and performance for all clients and ran digital marketing experiments on a massive scale.
What Our Clients & Partners Say About Our Work
“We have been working with Cory and Grow Ensemble for a number of years and in a number of capacities, and they have been incredibly instrumental for us in terms of our SEO and general online marketing strategy. Cory has a gift for teaching and explaining in layman’s terms, as well as able to think outside the box and come up with creative solutions and concepts. He’s also incredibly driven, motivated, and organized. He utilizes his skills and talents to make the world a better place. We are so happy we found Grow Ensemble and look forward to working with them for the long haul!”
Adrianne Chandra-HuffCo-Founder, Bodhi Surf + Yoga
“Grow Ensemble has been really instrumental in helping us understand SEO from the ground up. Cory is very hands-on and is willing to answer any question with a lot of detail! He will even take the time to prepare a training video if need be!“
Yoni MedhinCEO & Co-Founder, Grain4Grain
“FIRST-CLASS experience working with Cory and his [Grow Ensemble] team. We were concerned going in that we would not be able to keep up because we knew very little about digital marketing, but they did a great job with presenting the information and complex concepts in a way that was digestible, easily understood, and that could be quickly applied. My team was able to implement several strategies like: completing a self-audit, cleaning our website, and making sure our site was SEO friendly, after Day 1.”
Leroy AdamsFounder, BLK GEN
“Cory has been great to work with and adds a complementary set of skills to the services LOACOM provides to our clients. He’s a great resource, provides a great work product, and has met all of our needs.”
Eric CardenasCo-Founder & COO, LOACOM
What’s All Included in The Roadmap Builder Program:
Full Metrics & Analytics Analysis
To understand what sort of growth plan we can build for your better-for-the-world business or team has to deeply understand where we’ve been.
In delving deep into your latest metrics and website analytics, we want to see:
- Is everything set up and tracking properly?
- How is the site’s current performance and what quick opportunities might exist for us to capture more of an audience, more conversions, or more sales, fast.
This specifically includes: Full Google Analytics & Search Console Assessment.
Complete Technical SEO Website Audit
Your website and its technical performance are the foundation of your online success. It doesn’t matter how nice of a sales page you have or blog post your team wrote, no one can read it if your site can’t load quickly.
We want to identify all barriers to what would keep any digital campaigns from having the impact that they could.
This specifically includes: Testing load speed, mobile responsiveness and engagement, broken pages and links, security issues, and more.
Complete Online Brand Assessment & Analysis
For your business to have success in attracting an audience and customers online, you need to be seen as credible and authoritative. With our brand assessment, we’ll be reviewing what your business’s authority looks like in the eyes of potential customers (and searchers), and Google.
We’ll be looking to check if your business’ information is completely accurate and consistent online (name, address, phone number, etc.). We’ll research to see where and how often you/your business is being mentioned in relevant industry publications and websites.
We want to identify where there is opportunity for you to affirm your authority and credibility with Google and searchers alike.
Audience & Persona Analysis
We have to deeply understand who it is you want to attract and engage, so that we can determine what their interests, problems, and desires are as it relates to your change-making business and mission.
Together, we walk through identifying this specific persona, and then our team does the deeper research to build a strategy.
Competitor & Market Research
Once your target market and customer are identified, we want to see where those potential advocates of your brand are hanging out online. In doing so, either through taking note of competitors or relevant media and publications in your space, we can reverse engineer how they are getting their own traffic, and getting access to the audience you want.
This also allows us to build a potential list of partners, for you to target and collaborate with in the future.
Keyword Research & Content Strategy
With the delivery of your personalized Roadmap, our team will provide a queue of potential content ideas that have been researched and validated to be of interest to your target audience online.
This will take the guesswork out of what content you’ll create.
Step-By-Step Plan with Sequencing & Support
With all the research and analysis completed, our team specifically arranges how the potential go-forward strategy should be executed in phases. We’ll have done the prioritization for you, based on what we think we’ll drive the greatest results in building your audience, impact, and sales, the fastest.
As well, our team offers 12-months of email support on any Roadmap Builder Program purchased.
Ready to Scale Your Impact? Here’s How to Get Started:
1. Review the Roadmap Builder program & investment below.
2. When you determine which option is the best for you, book a “Traffic + Impact Strategy Session” with our team.
3. On that call, we can clarify any questions you have about the program, your goals, objectives, and current situation, and determine if it’s a good mutual fit for us to proceed.
4. If so, our team will process the initial payment, send over your intake & onboarding information, and schedule our “kick-off call” in the next 7-10 days to give you and your team time to spend with the questions.
The Roadmap Builder™️
Full Technical SEO Website Audit
Metrics & Analytics Analysis
Competitor & Market Research
Online Brand Assessment
Audience & Persona Analysis
Keyword Research & Content Strategy
Step-by-Step Plan with Sequencing
Unlimited 12-Months Email Support
Q&A Video Call to Delivery the Plan & Supporting
Documents (PDFs, Spreadsheets, Etc.)
STILL NOT SURE IF THE ROADMAP BUILDER IS RIGHT FOR YOU?
No problem. Contact us to book a Free Traffic + Impact Strategy Session with our team, and get
any clarifying questions answered.
FAQS: Have Questions? Here’s Answers!
Who is the Roadmap Builder Program for?
The Roadmap Builder Program is for purpose-driven businesses and social entrepreneurs who want to get a true analysis of their current marketing performance online, as well as want to take the guesswork out of building their growth strategy moving forward.
Why do you only work with “Purpose-Driven Businesses?”
At Grow Ensemble, we do not believe that all business is good business.
But, some businesses and business people truly are, good, and they use their business success to multiply the good they can do in the world (think: Patagonia, Ben & Jerry’s, TOMs, etc.).
Marketing and business strategy are potent skills and we’ve committed to use our skills to exclusively support companies and missions that we can get behind.
This can look like: Certified B Corporations, 1% for the Planet members, Certified Climate Neutral Companies, Fair Trade Certified, etc.
What exactly do I get from the Roadmap Builder Program?
With the Roadmap Builder Program, you’ll get a complete in-depth audit on the current performance of your business online and the next 12-months growth strategy.
This will be given to you in the form of a multi-page PDF, with links to supporting documents and spreadsheets used for research, at the time of our final Q&A + Delivery call, where we walk through all our findings over a video conference.
How much does the Roadmap Builder cost?
The Roadmap Builder is $3250.
One of the greatest things though—if you invest in our Roadmap Builder program and decide to as well engage Grow Ensemble for one of our more advanced programs (like our Jumpstart), we credit your initial investment towards any more advanced engagement.
What happens after The Roadmap Builder?
Great question! The Roadmap Builder Program concludes with the delivery and presentation of your Roadmap and all hard assets (PDFs, supporting documents, etc.) via a Zoom call.
After delivering your Roadmap, you’ll always have one of three options:
1—Take the plan and run with it yourself! (This works great for businesses who already have marketing staff in-house)
2—Take the plan to another agency or contract (If you really want, you can do this as well. No problem on our end. We are happy to help however we can, sometimes people have local relationships that they want to keep, which doesn’t always jibe with our remote team).
3—Use the Roadmap as reference and work with us further.
Of course, with each Roadmap Builder program, we’ll provide you with options in case you want to partner with Grow Ensemble further on completing the plan.
A benefit of this, your investment in the Roadmap Builder program credits towards any other more advanced program you pursue with us at Grow Ensemble.
Do you guarantee your work?
100%. If our Grow Ensemble team completes your Roadmap and for whatever reason, you don’t think the findings and analysis were helpful, and the strategy built for you just won’t work. No problem.
We think that’s unlikely, but in the case that happens, we’ll happily refund you your investment in full.
How do I get started?
Book an initial “Traffic + Impact” call with our team. We can clarify any questions you have, talk about the next actions, and kick things off.